RAYA? WHAT?
Inspired by the Hebrew word for "friend" or "companion," RAYA represents the cherished bond between you and your jewelry—a partner that clings and sparkles as you create unforgettable memories. Each piece in the RAYA collection is crafted to mirror your inner glow, just as a true friend reflects the best in you.
Lovingly curated, our jewelry offers the perfect blend of luxury, durability, and contemporary flair. With a touch of sass, trendiness, and timeless elegance, every piece promises to be a loyal companion in your journey of style
THE STORY OF RAYA
A little dream of two flatmates-cum-office buddies, RAYA was born in a typical girly flat in Gurugram, India. Starting as a side hustle by Akansha and Damini, it soon turned into their main hustle, their passion, and something that gave them a reason to wake up each morning. Originally named “Adorn it with Ada” (AWD), the brand evolved into “RAYA” after heartfelt brainstorming sessions, reflecting the founders' personal connection to their creation
BUT WHY RAYA?
RAYA is more than just a name; it’s a celebration of friendship and individuality. Combining the surnames of the founders, RA stands for Raichandani, while YA represents Yadav, making RAYA a wholesome blend of their identities and shared dreams.
WHAT MAKES RAYA DIFFERENT?
The jewelry market is full of designs, creativity, and options. There's so much to choose from a huge haystack and finding the right pieces that not only suit you but also stay with you is a task in itself. That’s where RAYA stands out. We prioritize durability, and top-notch quality, and handpick a jewelry wardrobe tailored to you from the overwhelming variety available.
Our manufacturers work closely with us to deliver the best quality accessories, enhancing your personal style and outfits in a way that truly helps you stand out.
Water-resistance, durability, premium quality, and precision are our favorite words—and these qualities are exactly what make RAYA unique.
Meet the Founder
From the city of Nawabs, Lucknow Akansha is a young woman with a passion for fashion. She started her journey by exploring the corporate world and learning the ins and outs of professional life. But as she gained experience and explored new opportunities, she realized her true calling—building something of her own. That’s how RAYA, her jewelry brand, became her first stepping stone into entrepreneurship. She discovered the joy of creating, leading, and growing a brand, and there was no looking back.
RAYA started in her rented flat in Gurugram and co-founded with her office buddy and flatmate. From picking the right pieces and managing stock to handling logistics, creating content, and driving sales, Akansha had to wear multiple hats. So, at one moment you might see her making a GRWM for her Instagram page and the other moment she might be found calculating total restocks of the day.
Her journey as a founder has been anything but easy, but it has shaped her into nothing less than a superwoman.
As RAYA gained momentum, Akansha didn’t stop there. She went on to establish her own marketing agency, Calendar Clout, while also taking charge of her family business, House of Maharajas. From a corporate job to running multiple businesses, her journey is proof of her passion, resilience, and drive to create something truly her own.
With a smile that serves warmth and confidence at the same time, Damini also paved her way through a corporate hustle-bustle towards entrepreneurship. Co-founding RAYA was her turning point, leading her away from the traditional 9-to-5 grind and into the exciting world of business ownership.
Academically well-versed in management, events, and business, Damini, like Akansha, also hails from Lucknow. With a Sindhi background, her unbeatable negotiation skills come naturally and are always justified. Negotiation is her second-best skill—the first will always be her charm and ability to navigate complex business challenges with absolute ease and calmness.
As co-founder, Damini also wears multiple hats, balancing responsibilities behind the scenes while also serving as the brand’s face through public interactions. Her presence and communication skills have played a crucial role in building RAYA’s identity and trust among its customers. Be it dealing with vendors, price negotiations, setting up events, or handling content creation, Damini does it all with equal efficiency.
Her passion for RAYA is evident in the determined crease lines on her forehead every time she steps in to fix a tricky situation like a true savior. With a mind full of ideas, endless creativity, and passion Damini has helped Raya grow into a successful business from scratch.
